User Interface (UI) and User Experience (UX) design focus on creating intuitive and engaging digital experiences. UI design involves crafting the visual elements of a product, such as buttons, icons, and layout, ensuring they are aesthetically pleasing and easy to navigate. UX design, on the other hand, centers on the overall user journey, optimizing how users interact with a product to ensure it is efficient, enjoyable, and meets their needs. Together, UI and UX design are essential in building products that are both functional and user-friendly, requiring a deep understanding of user behavior and design principles.